Missed this story in the Indianapolis Star a few days ago about Lilly’s attempts to revitalize Stratera. It made me chuckle, because as I saw the headline I thought, “oh yeah, I remember when that came out”, but then never heard of it again…or saw anyone who was prescribed it. It seems my experience is not unique, which is the point of the story. Below is just a little blurb, as the article is really long, so if you want to read it follow the link.
Lilly says ADHD is a legitimate, serious disease and is actually under-diagnosed around the world.
“Lots of people don’t feel this is a real condition, even though we have lots of data and a huge scientific base,” said Dr. A.J. Allen, Lilly’s medical director for Strattera. “But parents whose kids have ADHD know it’s real.”
Strattera faces other hurdles. It carries a black-box warning to alert doctors to reports of suicidal thinking in children taking Strattera, as well as a bold warning about the potential for severe liver injury.
And unlike other ADHD drugs, which start working within days, Strattera usually requires four to six weeks to take full effect — too long for some parents, who sometimes need to treat a crisis immediately.